There always seems to be two shoots that pop up as inspiration at some stage when I am planning a fresh shoot (obviously along with hundreds of photographers, stylists and models ... But these two really have a hold on me!) Number One is Pepe Jeans London, first with Sienna Miller and next with Ashton Kutcher. This was the first real shoot I studied in detail and made me want to be in this Industry. Im sure Sienna had a lot to do with it, but the simplicity of the shoot had a real tug on me. The double take editing with the colour water mark version over lapping the original image on the Sienna shots, and the almost oil colouring effect and lighting used on the Ashton pictures. Every time I look I know they are simple but they are effortlessly cool and you notice something new every time. Minor details.
Number Two is the Levis Live UnButtoned campaign with Josh Beech. It has Rock&Roll oozing out of it. There's no other way to say it, the tattoo's, the attitude, the girl, but I love the fact its not aggressive. Josh has done a few different shoots for Levis, along with some short films. However this one is the main one that stands out for me, again because it is so simple. The white studio background and the poses are not brash and in your face but subtle and kinda of elegant. But you can't get away from the fact that his tattoo's make a statement as much as it does that he is nothing but jeans and it is advertising to leave them undone. Levis, in my mind almost have a reputation for being dull, against labels like Diesel (best denim going in my book) , PRPS with their very cool design & Increasingly Humour the jeans can often seem bog standard. But I adore this campaign and I think it really brought them alive a little bit.
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